Innovatoria Web | Ideas and Solutions

The good web design is not enough to make your web site perfect. The content – the text is important as much as the visual concept. It doesn’t matter how good the visualization is if the content doesn’t grab the users.

Writing style

Use short and clear sentences. Avoid using foreign words, jargon, dialect words.

Addressing the text

After defining carefully your audiences try to choose the best tone of the content. If your purpose is to create easy feeling, use 1st pronoun single tense.

If you want to make a formal feeling use 3rd pronoun, single tense (he, she, it).   Carefully check your texts. The automatic spelling is the first step. Find time to read the text in details. When you work with a text for a long time, you can loose visible mistakes. Trust somebody else from your team to check the text independently, but with the necessary competency that you need.

The style of the web space

It is quite important to understand your audience and its needs and to adapt the structure of the information to its style. Consider the fact that the users often go through the site selectively.

The text in the site has only 1 purpose – to convert the users into customers.
It is proved that 80% from the readers are just going through the texts.
Texts attached to visuals, titles, subtitles and quotes (short samples from an article, aside with bigger font): are good ways to offer people information, which usually don’t read carefully.
People read differently in the web space – they miss on purpose the long texts, bad presented text or small font text. The screen reading is a burden for the eyes.  This fact requires short and tight texts.
Think carefully for the titles of the pages, the leading parts of each paragraph, the hyperlinks, and the navigation – back and forward in the content.
The search options are important for the good orientation and use of the content.
The clear texts, titles are facilitating the search process in the web content.
It is good to have heavy titles, but this doesn’t help to optimize a respective publication.
The things must be finding easily not only on the first pages, but through the whole web page.

Length of the text

In the web space the text must be shorter and more focused on the subject.  Surfing in the web people are regularly temptated to jump from page to page, so it is important to show the most significant information quickly.  In the same time the web space is unlimited and that infinity could be used with the texts. If the audience requires depth of the topics it could be offered without limits. 

Hyperlinks

The hypertexts could help in explaining a lot of things to the readers in a good and careful way. It is better if the hyperlinks are in the end of the text, otherwise could loose the reader sending him to other site and topic.